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Creating Curiosity.
Delivering Impact.

About Us

We are
R&P.

Founded in 1987, Reich&Petch is an international multidisciplinary design firm. Our work influences how people learn, interact, experience and ultimately understand the world around them. Through our open and collaborative process, we make content accessible through memorable design. We turn ideas into engaging environments and transform opportunities into results.

More than delivering design, we deliver impact.

We work with museums, institutions, cultural organizations, corporations, agencies and attractions, creating projects of all sizes from 250 to 250,000 square feet. We love working with those who aspire to make an impact on the global stage.

R&P consists of a group of companies, including: Reich&Petch Architects Inc; Reich&Petch Design International; and Reich&Petch Design International (US) Inc.

Services

Our
services

Architecture & Interior Design
Exhibit design
Master planning
Graphic design
Interpretive signage Design
Multimedia direction
Design-Build

What We Do

Making human
connections
through design.

Our work helps define and express our clients' goals, messages and objectives. Through design we give shape to people's perspectives and experience of a brand, fulfilling our clients' mission of creating inspiring, engaging environments. We create curiosity and deliver impact.

Who We Are

We're a firm of
designers, thinkers,
and makers.

We were founded as an architectural practice. Since then, we've become an integrated studio of architects, designers, facility planners, and technologists. But we are more than our diverse professions. We're strategic thinkers who understand that great design is the key to effective communication, and the key to delivering impactful results.

It takes more than creativity, intelligence and meticulous attention to detail to excel in the global business of design. It takes dedication to leadership. We are proud to introduce the experts shaping our work.

Principals
Associates
Project Management
Design & Technology
Architecture & Interior Design
Graphic Design & Content Development
Admin & Business Development

Nation to Nation was a pleasure to work on. It was a creative challenge to present the political and fragile tensions between the government and the indigenous people thoughtfully and with sensitivity using a rich collection of artifacts, maps and images in the iconic building by Canadian architect Douglas Cardinal.
"> Peter Lam

Peter
Lam

Senior Designer
BES, MArch, OAA

Peter Lam is a Senior Designer and Licensed Architect. He has over 15 years in design and management experience in the culture, hospitality and retail sectors. With experience in all design and build stages, He is adept at bringing brand strategies and communication plans to life while considering the demands of budgets, site conditions and schedules.

"Nation to Nation was a pleasure to work on. It was a creative challenge to present the political and fragile tensions between the government and the indigenous people thoughtfully and with sensitivity using a rich collection of artifacts, maps and images in the iconic building by Canadian architect Douglas Cardinal.
The Moon: A Voyage Through Time because of their ability to inspire, stimulate and encourage learning and curiosity for the world, and universe, we live in."
"> Aaron Borchardt

Aaron
Borchardt

Designer
MArch, Dip.Arch, BSc Arch

Aaron is a detail-oriented designer that provides idea generation, visioning, and design on all his projects. He develops designs that ensure the content and messaging of each project is reflected in all design features. Outside of work he enjoys biking and is an avid photographer.

"Since joining R&P, I've enjoyed developing environments that are interactive public spaces. It's exciting to be part of a team that develops projects such as Aga Khan Museum's The Moon: A Voyage Through Time because of their ability to inspire, stimulate and encourage learning and curiosity for the world, and universe, we live in."
The Moon: A Voyage Through Time a great play in spatial and exhibit design. It teased visitors through the use of light and shadow, created a mystical feeling that brings out our curiosity, and is both poetic and elegant. "
"> Emily Mak

Emily
Mak

Designer
MA Exhibit Design, BFA.Arch

Emily is an experienced exhibit designer with a background in architectural and interior design that has focused on visitor experience. Her experience ranges from global retail design and large-scale hospitality venues to children's museums and historic visitor centers. She believes that powerful spatial design comes from the details and the stories within them.

"I found the introduction to Aga Khan Museum's The Moon: A Voyage Through Time a great play in spatial and exhibit design. It teased visitors through the use of light and shadow, created a mystical feeling that brings out our curiosity, and is both poetic and elegant. "
The Moon: A Voyage Through Time inspired me to look into a career at R&P. It is interesting to see the moon through perspectives of faith, science and the arts and I loved the striking finale – a scaled version of the moon."
"> Ben Mitchell

Ben
Mitchell

Designer
DipAD Graphic Design

Ben is a seasoned designer in brand, retail display, and public spaces now focusing his career objectives in the field of environmental graphic design. His passion for designing public spaces stem from his interest in new experiences and the living world. Ben likes to play guitar and listen to records.

"Because of my fascination with Space and Science Fiction, the Aga Khan Museum's The Moon: A Voyage Through Time inspired me to look into a career at R&P. It is interesting to see the moon through perspectives of faith, science and the arts and I loved the striking finale – a scaled version of the moon."
The Moon: A Voyage Through Time was a fascinating exhibition that sparked both my interest and curiosity. The articulated spaces spectacularly used the captivity of the moon to convey the rich history and knowledge of Islamic art. A visit to this exhibit led me to ambitiously achieve a position as a designer with Reich&Petch."
"> Manu Sharma

Manu
Sharma

Designer
M.arch, B.arch

Manu's strong computational skills and knowledge of digital space makes him an exceptional designer across various architectural fields. After graduating McGill University, He has designed for both advanced architectural projects and art installations. Due to his wandering spirit, Manu is often on the lookout for a new adventure in the city.

"The Moon: A Voyage Through Time was a fascinating exhibition that sparked both my interest and curiosity. The articulated spaces spectacularly used the captivity of the moon to convey the rich history and knowledge of Islamic art. A visit to this exhibit led me to ambitiously achieve a position as a designer with Reich&Petch."
Fort York Visitor Center is one such example. It offered a dynamic and immersive space that resonated with the Bentway while also pushing forward the narrative of Toronto."
"> James Nguyen

James
Nguyen

Designer
BAS

While studying at Carleton University, James developed an interest in the interaction between people and architecture and creating meaningful experiences through design. His passion for architecture sparked an interest in photography. When he isn't designing, you'll find him hiking or exploring the streets with his camera in hand.

"As an explorer, I'm always trying to find unique moments within architectural spaces that highlight the interactions between people and design. I found that the Fort York Visitor Center is one such example. It offered a dynamic and immersive space that resonated with the Bentway while also pushing forward the narrative of Toronto."
Deep Time, I was able to be involved in all aspects of exhibit design and management, developing a real understanding of a gallery's complexity. This added insight has allowed me to be an even better designer and manager for future projects."
"> Cathy Lazo

Cathy
Lazo

Senior Designer
BID, ARIDO, IDC, NCIDQ

Cathy is a Registered Interior Designer with over 10 years' experience at R&P. She analyzes the clients' goals and objectives to create design solutions that are unique, compelling, and attractive as well as both functional and safe. Cathy is committed to her project work; she even gave up eating calamari for three months when she worked on Science North's Creatures of the Abyss.

"Working closely with Pauline on Deep Time, I was able to be involved in all aspects of exhibit design and management, developing a real understanding of a gallery's complexity. This added insight has allowed me to be an even better designer and manager for future projects."
Hall of Human Origins.
"> Deepa Sarin

Deepa
Sarin

Associate, Controller
CGA

As an Associate and Corporate Controller at R&P, Deepa is responsible for the controllership and financial reporting activities at the firm. Her understanding of the architectural and exhibit design business enables her to communicate effectively with clients, consultants, and suppliers. With over 20 years' experience at R&P, Deepa is also able to anticipate and resolve problems you didn't even know you had.

"A few years ago while in DC, I had the opportunity to visit the Smithsonian's Museum of Natural History and I was amazed by the inspiring design and creative work done by R&P in the Hall of Human Origins.
Aga Khan Museum's The Moon: A Voyage Through Time, it was interesting to see the universal human connection that the exhibition created between science, and historical and contemporary Islamic art."
"> Emilio Genovese

Emilio
Genovese

Senior Designer
RGD, DipDes

Prior to joining the R&P team in 2018, Emilio worked at the Royal Ontario Museum for 18 years where he designed and produced exhibitions of all sizes and types. Considered a true museum "insider," he is committed to bringing creativity and innovation to the forefront for museums everywhere. Emilio is a very talented designer focused on developing meaningful, visitor-first exhibition experiences.
Royal Aviation Museum of Western Canada has been a great opportunity to thoughtfully design for an exquisite and fascinating collection of aircraft. I look forward to taking the next steps to see this project through."
"> Evan Brock

Evan
Brock

Designer
BArch

Evan is a multi-disciplinary designer trained in architecture who works to embrace the unique challenges of each project, aiming to transform concepts into beautiful and functional spaces. He takes an active role through all facets of the design process and still somehow finds the time and energy to bike to work every day.

"The Royal Aviation Museum of Western Canada has been a great opportunity to thoughtfully design for an exquisite and fascinating collection of aircraft. I look forward to taking the next steps to see this project through."
Deep Time that I had to work on it with R&P. This exhibit has been my dream job. We have put a tremendous effort into the project to support its higher purpose: presenting the interconnectedness of life and our planet."
"> Fang-Pin Lee

Fang-Pin
Lee

Senior Designer
BArch, BSc

Fang has been a design leader of the R&P team for 20 years. She was a staff designer for the Royal Ontario Museum for 10 years, and is a graduate of MIT. Fang's strength lies in her ability to coalesce complex content into beautiful installations that create visceral and meaningful connections for visitors.

"I knew when I heard about Deep Time that I had to work on it with R&P. This exhibit has been my dream job. We have put a tremendous effort into the project to support its higher purpose: presenting the interconnectedness of life and our planet."
Delaware Museum of Natural History. I'm looking forward to seeing our collective vision come alive."
"> Heather Aitken

Heather
Aitken

Researcher & Content Coordinator
BA Anth

Heather's anthropology and museum studies background, together with her strong analytical, organizational, and multi-tasking skills have been put to good use in her content coordination and research support role at R&P. Heather's mantra: 'If museums are boring, you're doing it wrong.'

"Due to my experience on other major Natural History projects, I have the expertise to provide interpretation, curatorial, and content support to the Master Planning and Concept Development phase for the exhibits renewal at the Delaware Museum of Natural History. I'm looking forward to seeing our collective vision come alive."
Nation to Nation stands out as an impactful project. As the technical detailing lead, providing dynamic solutions to diverse problems was a challenging experience requiring the application of a wide array of my skills."
"> Jordan Zettel

Jordan
Zettel

Technologist
DipArchTech

With 11 years' experience at R&P and over two decades of experience in the construction and design industries, Jordan is a key member of our team. His poly-mathematic knowledge of STEM fields, as well as his interest in aeronautics and its history have been invaluable on R&P's various science, technology, and aviation projects.

"Nation to Nation stands out as an impactful project. As the technical detailing lead, providing dynamic solutions to diverse problems was a challenging experience requiring the application of a wide array of my skills."
Sporting Life roll-out program. Over multiple projects, I've had the pleasure of honing my skills from schematic design all the way through to construction. It's continues to be both a challenging and rewarding experience."
"> Kazumi Liu

Kazumi
Liu

Designer
DipIntDes, ARIDO

Kazumi is an Interior Designer with over ten years' experience. At R&P, she focuses on the firm's retail, office space, and custom interiors projects. Kazumi focuses on the project vision by driving the design forward. Outside of the firm, Kazumi spends a lot of time outdoors, enjoying camping and snowshoeing in the winter.

"Much of my time in the past few years at R&P has been spent working on the Sporting Life roll-out program. Over multiple projects, I've had the pleasure of honing my skills from schematic design all the way through to construction. It's continues to be both a challenging and rewarding experience."
Yale Peabody Museum's extensive natural history collection presents a new challenge of once again telling the story of dinosaurs in innovative and engaging ways."
"> Len Soccolich

Len
Soccolich

Senior Designer
BID cum laude

Len has more than three decades of experience in the planning, design, and implementation of immersive and interactive exhibitions. His affinity for three-dimensional, interpretive storytelling and integration of content, media, and architecture, coupled with strong project management skills ensures on-time and on-budget delivery of memorable visitor experiences. Len divides his spare time between tinkering with vintage European automobiles and playing the bass guitar.

"Dinosaurs hold an inherent appeal for visitors, but it's always a challenge to present such dramatic fossils in context. Yale Peabody Museum's extensive natural history collection presents a new challenge of once again telling the story of dinosaurs in innovative and engaging ways."
World Museum Liverpool widened the firm's experience and exposure in international markets, producing world class and timeless design solutions. They remain as relevant and popular for both locals and tourists."
"> Tony Reich

Tony
Reich

Senior Principal
ARCHITECT, FRAIC, RIBA, DipArch

A registered architect, Tony formed R&P in 1987 with Whit Petch. He has led hundreds of projects, cultivating more than 40 years of international experience as both an exhibit designer and architect. His broad experience makes him an exceptional team leader with the keen ability to equally motivate and inspire staff, collaborators, and clients. He has a deep love for museum collections and is an avid vintage toy collector, with a large collection of model car toys.

"The large multi-gallery international museum projects, like the World Museum Liverpool widened the firm's experience and exposure in international markets, producing world class and timeless design solutions. They remain as relevant and popular for both locals and tourists."
"> Whit Petch

Whit
Petch

Senior Principal
ARCHITECT, Barch, FRAIC, AIA (Int'l Assoc.)

Whit is a registered architect and fellow of the Royal Architectural Institute of Canada. He is a founding Principal of Reich&Petch with more than 40 years of international design experience as an architect, exhibit designer, and project manager. His work includes a variety of museum, gallery, exhibition, and visitor attractions. As an aviation and military history buff, Whit has enjoyed the many opportunities to work on both aviation and military projects at R&P.

"Our experience with Casino Niagara was instrumental in R&P's development of strategies and design process that enables R&P as design team managers to effectively deliver high quality, cost effective design in very aggressive time frames."
National Museum of Saudi Arabia was especially revealing: how interesting it was and how we were able to excel, for the Museum. The project opened so many doors, and still does."
"> Stephen Petri

Stephen
Petri

Senior Principal
BES, BArch

In 1997, Stephen joined R&P and in 2008, became a Principal at the firm. As former Head of Exhibit Design at the Royal Ontario Museum, his skill is in his ability to elevate projects from beautiful and functional to unique, unforgettable, and timeless. With a bespoke style of dress that emphasizes his highly creative and design-focused personality, Stephen stands out in any room he walks into.

"Being able to create museums around the world was a significant turning point. To be entrusted to create the National Museum of Saudi Arabia was especially revealing: how interesting it was and how we were able to excel, for the Museum. The project opened so many doors, and still does."
"> Molly Montgomery

Molly
Montgomery

Senior Designer
RGD, BA, AOCAD

Molly is a Registered Graphic Designer with over 15 years of experience in print, web, and environmental graphic design. Molly's strong fine arts background makes her adept at conceptualizing dynamic and innovative design solutions. With an active creative mind, Molly refuses to succumb to the distraction of social media and avoids using her smartphone unless absolutely necessary.

"I grew up in Washington, DC and would frequently visit the Smithsonian National Museum of American History. I have lots of memories of the Museum and its collections, so working on Entertaining America feels like I've come full circle."
Popular Culture Museum Master Plan are particularly stand-out unique learning experiences, since we got to bring the whole R&P team together to brainstorm, push our creative limits, and let the design process unfold."
"> Niki Reich

Niki
Reich

Associate, Director of Marketing & Business Development
BFA

Niki drives the success of R&P by sourcing business development opportunities and evaluating an opportunity's potential to create long-term value. She has been with R&P for over ten years working closely with the firm's designers as well as outside partners, developing strategic business development initiatives that will take R&P into the future. Niki has also strategically developed plans of her own to travel the world.

"Conceptual projects like the Popular Culture Museum Master Plan are particularly stand-out unique learning experiences, since we got to bring the whole R&P team together to brainstorm, push our creative limits, and let the design process unfold."
R5 Lounge at Fallsview."
"> Gonzalo Martinez Jr.

Gonzalo
Martinez Jr.

Associate, Senior Technologist
DipArchTech

Gonzalo is an Associate at R&P, focusing on a broad range of exhibit design and architectural projects. Since joining in 2005, he has become an integral member of the firm, contributing his extensive experience in project management, contract documentation, and contract administration. Gonzalo consistently applies rigor to all project phases, while effectively overseeing production staff and our consultant teams.

"What is impactful for me is the opportunity to be involved in projects from concept design all the way through to successful completion and seeing people enjoy the beautiful spaces we have helped bring to life, such as the R5 Lounge at Fallsview."
Evolution at TIFF was a journey through the mind of Cronenberg. We used every day materials in unconventional and scenographic ways, resulting in an intriguing yet cool display showcasing the surreal world of acclaimed movies like 'The Fly' and more."
"> Monica Santos

Monica
Santos

Designer
BArch

With her architectura background, Monica has worked with exhibition designers and fabricators for over 15 years, gaining a comprehensive understanding of the industry. Monica's attention to detail and ability to research and resolve complex technical issues has been invaluable at R&P. Her favorite phase of any project is seeing a design brought from paper to life.

"Evolution at TIFF was a journey through the mind of Cronenberg. We used every day materials in unconventional and scenographic ways, resulting in an intriguing yet cool display showcasing the surreal world of acclaimed movies like 'The Fly' and more."
"> Natalie Carroll

Natalie
Carroll

Designer
DipAD Graphic Design

Natalie is a dedicated graphic designer who uses her attention to detail to produce the highest quality work. Prior to joining the R&P team, she developed her invaluable skillset for creating engaging visitor experiences while working at the Royal Ontario Museum. She strives to learn something new and fascinating from every project she works on.

"Beyond Human Limits was a fun project where we could be creative with the design. Because we were creating an immersive kid-friendly environment, we were given a lot of freedom. I loved learning about extreme sports and the athletes featured within the exhibit."
Smithsonian's Hall of Mammals was where I was first introduced to designing exhibits for natural history museums, a focus I have since maintained for 20 years. I have had the pleasure to work with the Smithsonian once again to redesign their new Deep Time Fossil Hall. Working with NMNH has been a truly remarkable experience."
"> Pauline Dolovich

Pauline
Dolovich

Principal
ARCHITECT, BES, BArch, MRAIC, LEED GA

Pauline is a registered architect, project manager, and exhibit designer who has been an essential member of the R&P team since 1998 and Principal for over 7 years. Engaged in the design world on many fronts, Pauline is also on the board for a number of cultural organizations, working to promote the concepts of accessibility to the larger museum community.

"The Smithsonian's Hall of Mammals was where I was first introduced to designing exhibits for natural history museums, a focus I have since maintained for 20 years. I have had the pleasure to work with the Smithsonian once again to redesign their new Deep Time Fossil Hall. Working with NMNH has been a truly remarkable experience."
Yale Peabody Museum has transformed my perspective of design. It has helped me to transition from working within the context of traditional design to the varied complexities inherent in exhibit design."
"> Rudra Chauhan

Rudra
Chauhan

Designer
BID

A graduate of Ryerson's School of Interior Design, Rudra contributes to R&P's undertakings as a designer and 3D visualizer, working on an array of project types with a focus on conceptual design. He strives to produce elegant, atmospheric, and compelling visuals to communicate the underlying essence of a design project – an ambition that he transfers into his personal architectural and urban photography pursuits.

"Working on Yale Peabody Museum has transformed my perspective of design. It has helped me to transition from working within the context of traditional design to the varied complexities inherent in exhibit design."
"> Mark Catchpole

Mark
Catchpole

Senior Technologist
DipArchTech

Since joining R&P in 1999, Mark has taken on many project roles, including senior technical reviewer, design team management, project coordination, production, supervision, and administration of contracts. He is a valued technical resource to design teams across all project types.

"Unique, complex projects like the Canadian Chancery in the Middle East are what I enjoy. Dynamically working with the client and consultant team through viable, solution-based discussions was necessary for this international project."
"> Vivien Chow

Vivien
Chow

Senior Designer
BDes (Hons)

With over 10 years of experience in Environmental Graphic Design, Vivien prides herself in developing strong conceptual graphic solutions that are aesthetically captivating, approachable, and accessible to the client's end user. Vivien is a powerhouse both in the office and out. Whether it's tennis, volleyball, or a spur-of-the-moment pizza tour, Vivien is always on the go.

"Toronto Zoo's Panda Interpretive Centre was one of the most memorable projects of my career. It ran smoothly with few bumps or mishaps, and was the first of many projects where I held a lead role to showcase my creative potential."
Hong Kong Heritage Museum that remind me of the global and far-reaching impact of R&P's designs."
"> York Wong

York
Wong

Accounting Assistant
DipCompProg

York joined the R&P team in 2006, bringing many years of experience in accounting for a number of different industries, including the Four Seasons Hotel. York takes on multiple vital tasks at the firm, such as generating monthly disbursement invoices to clients and coordinating between clients and project managers. York stays ahead of the game by getting up at the crack of dawn to swim every morning.

"It's the beautiful and impressive multi-gallery international projects like Hong Kong Heritage Museum that remind me of the global and far-reaching impact of R&P's designs."